Have you heard about making money with affiliate marketing but you aren’t even sure where to start learning about what works and what not?

Wondering how come some of the people in the affiliate marketing industry make loads and loads of money while you failed so far?

Looking for straight answers about becoming an affiliate after all you’ve got so far were riddles?

Give yourself a round of applause, because you just reached one of the gates into the world of affiliate marketing and the knowledge we gathered for you can only be described as massive. Michael Cheney, the affiliate marketing leaderboard king, sat down with me to discuss how to start out as an affiliate marketer the right way, select your niche, find the best products, and get record conversions.

Keen to start making money with affiliate marketing yourself?  Visit Michael’s Commissions Machine page – he is an AMAZING teacher, very down to earth and fun to learn from.


About This Episode and 7 Figure Furnace

First of all, thank you for visiting the 7 Figure Furnace website. As you might have noticed, we’re a rapidly expanding community of internet marketers and product creators looking for the best ways to sharpen our tools and minds, and we usually do it with the help of our esteemed guests.

That is also the case in this 7 Figure Furnace episode when Michael Cheney is our guest. He is talking to us about making money with affiliate marketing, taking us through the most common people staring up face and how to overcome them.


For those of you who aren’t familiar with his name, let us just say that he got where most affiliate marketers want to go. He’s been in the internet marketing game for years and has generated several million dollarsí worth of revenue from his internet businesses. His name appears on the leaderboards of the most popular affiliate marketing platforms, so there’s no surprise his students and mentees praise him for how vital his advice was for their success.


Rather Listen?

If you’d rather listen to the episode than read about in, go ahead. I won’t mind. You can always come back later to check out the resources and links Michael talks about in the interview.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher.


Here are the things you should know about making money with affiliate marketing:


A Business Model with No Restrictions

Back in ’99, Michael Cheney was building websites and testing the powers of SEO, helping business owners get noticed, but he realized there would always be a limit to the number of people he could see every day, and thus to how much money he could make.

He realized he had the marketing knowledge to do more, but he was just not applying it to his own business. So he did something about it – created a first digital product and started selling it online. There were no more restraints. He made good money. Currently, he only focuses on making money with affiliate marketing, selling other people’s products, finding appealing angles for promoting those products.

With digital products, you can sell as many as people want to buy, you don’t have to invest your time to make sales one by one, or handle shipping. With affiliate marketing, you don’t even have to sell your own products. The possibilities are endless.


The Simple Formula of Affiliate Marketing

Think about web traffic. Everybody wants it. A product that delivers something people want is a product that will make you money.† With affiliate marketing, instead of creating a product that helps people get free web traffic, you find a product created by somebody else that does that. You promote it, and you receive a commission for each sale you generate.

As you can see, affiliate marketing is simple – you find and promote products people want. You’re the middleman matching the prospect that has a problem with the product that is the solution. When you make that connection and the potential customer buys, you receive an affiliate commission of 15% or more of the value of the product.


The Only Thing That Matters in Affiliate Marketing

This might come as a surprise to many people, but you don’t have to be a programmer or a designer or an advertising guru to get started with affiliate marketing. The most important thing is the traffic you’re able to generate and to do so you don’t even need a website or an email list.

If you don’t want to, or you just don’t afford to pay for video ads, solo ads, Facebook ads, or AdWords, you don’t have to, you can start without any of those things.

You can start with a free WordPress.com blog or a Facebook page, you don’t even need a website. You can slowly build you reach by using what it is available to you. The only things you’ll need is a JVZoo account so you can find the products you could sell and a way of getting your message in front of people.


The easiest way to do this is to create a new Facebook account or Facebook page. Start building a network by initially following groups, pages, people that are involved in the online marketing space. Don’t start promoting products from the start. Listen to others are saying, then start contributing, adding value. Start bringing external articles into discussion, share useful resources. Only after these initial 24-48 hours you can start introducing the products you’re promoting.

People who started this way quickly made a few hundred dollars a day; all with no list, and no website, and no money for ads.

As long as you know the right way to find the best products and the best way to promote them, you should be able to succeed in making money with affiliate marketing.


Why Make Money Online (MMO) Is Probably the Right Niche for You

The principles of affiliate marketing are the same, no matter what niche we’re talking about: you spot in a problem, you find a product that offers the solution to that problem, and then you get the message about that product in front of the market.

Make Money Online always sells, it’s always a hot topic, and you should go where the money is. Chasing your passion and finding a niche that would help you monetize it might prove to be a more difficult path that it should be. By entering, at least when you’re starting out, in the Make Money Online niche, you can make sure you’re doing the thing you came into this space to do in the first place – to make money.

With affiliate marketing, you should be able to build a business that enables you to go off and fulfill your true passions in your spare time, or in the time you set aside from work especially to achieve your personal goals. Michael Cheney uses the MMO niche as a vehicle to get a lot of money in and a lot of free time to follow his passions without worrying that he can’t find a way to monetize them, but that doesn’t mean he doesn’t love internet marketing.


Don’t Get Caught Up in the “Monetize Your Passion” Mantra

Some people fixate on finding a niche that would help them make money off their hobbies and passions. This can be an excruciatingly painful process, that could also take many years.

By going where the money goes, you give yourself the opportunity to branch out later, or to dive deeper into another niche you’re interested in.


Finding the Best Products to Sell

There are metrics you could analyze to determine if a product would be a good choice, and these are readily available on platforms like JVZoo that connect affiliate marketers and vendors.

Some of these metrics are how many sales a product has, how much money would 100 clicks bring affiliates, how much money they could make each time they send a click out to a vendor’s website. All of these metrics are important, but there are other factors to take into consideration:

  • Who is the audience? How easy can you reach those people?
  • Do you like the product? Are you naturally drawn to it?
  • Do you understand the product? Do you see why people would buy it?

If you’re not scoring high on all of those factors, it’s going to come up when you’re promoting the product and people are going to see that. If you see something that offers you $100 per sale but you have no understanding of it, people will see right through you and they won’t buy.

Many people fail in affiliate marketing because they’re looking for shortcuts and this field isn’t really about that. Even though it’s so easy to get started, you still need to do it the right way. If you just use the swipe files you get from the vendor and set your campaign up like everybody else, you’ll just get the same results as everybody else.

You need to think differently, find those hidden products that on paper generate as much income per click as others but that you can resonate more with, so you would become more passionate about them when you explain why people should buy them. The most successful promotions are the one in which people can see and feel that you are excited about the product. If people know you used a swipe file to email them about a product, they know you don’t care that much about the product, after all, you made the minimum required effort. If you are emailing people 30 times this week about a single product, and you publish a video, and do a bundle, and post about it on social media, people will think “hey, I’d better check this out.”


Why You Need to Buy the Products You’re Promoting

People react well when they see an affiliate using and getting great results with the product they’re selling. The usage-results proof is very powerful in generating conversions, but this can’t always be the case. For many products, you just don’t have the time to use the product and get some case-study worthy results before your promotion starts.

If you can’t test a product, at least buy it. Demonstrate to people, on video or with a screen shot, that you trust the product enough to make a purchase. If you used it or not matters less, but you need to show people that you have bought the product. This will go a long way in generating sales for you for that product because the prospects can see you’re not just promoting the product for the commissions, you’re proving you believe in the product.


How to Dominate the Competitions for the Most Sales

Right after a launch, many vendors organize challenges for their affiliates, to determine who can bring in the most sales. Michael Cheney is one of the most common names on these leaderboards. What he does different to get his name up there is:

  1. Frequency

People are usually afraid they’ll have people unsubscribe if they email them too often, or if they post too often on Twitter or Facebook, but Michael Cheney doesn’t think that way anymore. For each campaign he runs, he sends out 25-30 emails. He emails people 3 times per day. He figured out that his emailing frequency is actually helping him generate more sales, thus more revenue, and the burn rate isn’t even as bad as people think it would be.

When he first started making money with affiliate marketing, he wasn’t even emailing people daily. When he began doing it daily, he saw his earnings going up and he wondered what would happen if he’d email people twice per day. The result was more money.

When you’re blasting so many messages out there, content is also crucial, because you need to really bring something useful to the table. Michael Cheney believes in edutainment – he entertains and educates.

  1. Curiosity

Give people one little thing that would draw them to the rest. Gary Halbert once said that the reason why most people buy something is curiosity, not benefits, nor features. If you can use that in the messages you put out, you’ll get traction, people will click to see the rest.


You need to use a little thing like “You’ll Be Shocked to See How Easy You Can Rank on Google in 20 Seconds” or ì42-Year-Old Man Makes $30,000 Worth of Commissions per Month with No List, No Money, and No Ads” and then draw people in with the rest of the promotion. You don’t want to answer the entire question in an email, but you want to hook people and get them to click.


Everything You Put Out There Should Make You Money

Every email you send should have a link to something people can buy. Pitch people constantly but do it in a fun, entertaining way so they wouldn’t lose interest. Don’t use a swipe file when you can talk from your own experience, from what you achieved or learned after you bought the product. Most affiliates email people or post a message somewhere and they start explaining how the product works, what are the benefits, but that is something that everyone can do. You can actually differentiate yourself by sharing your own experience with people.


Own Who You Are and What Your Style Is

Don’t walk on eggshells with the people on your list or on your Facebook page or website. You donít have to sound like an affiliate marketer. Use whatever language you want, express yourself in your own way, embrace your style. This is something that you’ll later wish you did from the start because it really helps you stay connected only to the people that click with who you are and what you have to offer.


Making Money with Affiliate Marketing – Where to Start Today

Hereís your game plan for the day:

  1. Decide what niche you’re going into.
  2. Go to JVZoo, sign up, see what products are available.
  3. Check out the metrics of the products – try to understand what is popular, what people are buying.
  4. Get a new Facebook account to use for your internet marketing. Or setup a free WordPress blog.
  5. Start connecting with people relevant to the niche you selected and their friends.
  6. Start contributing and get noticed.
  7. Slowly start introducing products to your newly created network.
  8. Figure out how you can increase your exposure, been see by more people.


The first 7 steps could be completed in 48-72 hours, and it will cost you nothing. So, don’t hesitate. Start making money with affiliate marketing today!

Have you stumbled across the Warrior Forum and started wondering if internet marketing success is something you could actually achieve?

Are you still on the fence about joining the world of affiliate marketing and product creation?

Thinking you’d never be able to make it big?

Well, let me just say:

a. good for you;
b. what’s there to be afraid of? and
c. you really need to read this.


First, Here’s What This Episode’s About

If you are visiting this website for the very first time, know that you should feel free to send me your feedback or questions. This is an open platform for anyone going into internet marketing. The 7 Figure Furnace is a relatively new podcast that I’ve created for both new and experienced marketers. I’ve done so hoping to help people with actionable, and super effective tactics for boosting both web traffic and sales. I’ve interviewed internet marketing masterminds, product creators, PPC gurus, business mentors, and numerous other specialists so we all could take advantage of their knowledge and find the best path to internet marketing success.

For this episode, I interview Sam Robinson, who is a Wellington-based product creator helping internet marketers streamline and grow their businesses, the man behind multiple JVZoo Marketplace best-sellers, but also one of the new faces in the online marketing space.


Sam is the best guest I could have asked for to dive into the topic of starting out in internet marketing and becoming successful. He’ll walk us through why passion is important, how to leverage white label products and what it takes to make 6-7 figures in this field.


Would You Rather Listen?

If you’re already working on something, don’t stop, you can just listen to this episode, but make sure you come back for the links and extra info.

Play the audio in a new window or download it.

You can also subscribe via iTunes, RSS or Stitcher

In this interview, Sam talks a lot about using whitelabel products (ones that others have made, you just put your name on them and sell.. and keep all of the profits) as a great way to get started online.

He has just released VidInvision – which is a video player software tool that you can sell as your own.

I highly recommend it, top quality product and a great way to get started as a product owner without a lot of learning curve time.   If you want to check it out go visit the VidInvision offer here.

Now that you’re all set, let’s start. Here is what you need to know about starting out and making money and becoming another internet marketing success story:


What Gets People Starting in Internet Marketing

Some people have an offline marketing background, others come from other creative industries, others are entrepreneurs looking to accelerate their business growth, but there are also many people starting out in online marketing without coming from any of these backgrounds.

Sam has a fascinating story. He’s been in online marketing for just a year (full-time), but he’s already one of the most appreciated product creators for internet marketers. His first launch was “Product of the Day” on JVZoo, the affiliate marketing platform. Since then, he launched around 10 products and more than half of them were best sellers and “product of the day”, collecting accolades and revenue.

Before becoming an internet marketer, Sam was an entrepreneur. He launched a few companies, but none of them reached the success he was after. His long-time friends, and highly appreciated internet marketer

Sam Bakker saw what he was doing and guided him toward applying part of the things Sam was doing offline to the online world.

Sam started spending time with Sam Bakker during the weekends because he still had a full-time job, to see how online marketing campaigns are being run, how products get created and promoted, and he found all of those things fascinating. That’s how he decided to follow his new found passion.

Sam Robinson_Sam Bakker

Finding the Confidence to Take the Leap

Many internet marketers started their business while they had a 9 to 5 job. Sam used to wake up one hour earlier to work on his business, then go to work, and then work some more on his business when he would come home from his job. Slowly it turned into something for which it made sense to quit his job and go full-time in internet marketing.

What Sam’s story teaches us is that you don’t have to turn your life upside down to become an internet marketer, you don’t have to start from zero, you don’t have to go to college for it. You can take the skills you already have, the experience gathered so far, and use what you have to jump start your internet marketing career.

For example, Sam dropped out of school when he was 15, but he still managed to build a successful business by discovering his passion for online marketing and learning how to be a great digital marketer from Sam Bakker and everybody else he’s ever meet.


Passion Can Take You Places Without Creating a Product

Find yourself a goal and then just go for it. Your passion will help you absorb everything you’ll need to know to succeed. You don’t have to know everything or be everything from the start. You don’t even need to be a product creator to make money online, there are better and easier ways to get started.

Developing a software product for internet marketers involves thousands of dollars, hours, sweat and tears, and there are many alternatives which are a lot cheaper (or totally free) and less demanding, so you could start as soon as you’d like and see where your skills and grit take you.


Sam Robinson’s first product was actually a bundle of software products developed by other marketers, stuff they sold in the past or was just laying around. He used it to create a package called The Boxing Day Blitz and he sold it online, giving a record 100% commission to his affiliates because his objective was to build a reputation and a list for himself not to make money.


Leveraging White Label Products and Licensing

You can buy, rebrand and repackage many things. A white label product can be sold as your own. You can also create white label products, and when people buy them, they can swap your logo with theirs and sell the product as their own.

By licensing other marketers’ or entrepreneurs’ content or software products and adjusting things to make them your own, you can save yourself a lot of trouble. You won’t have to spend time creating a product that would solve a problem, you can just license the product and sell the solution as your own. People won’t even know you didn’t develop the product, and it’s a great way to save your own money and go to market with an already proven product.


The Two Things You Need to Make Millions in Sales For Internet Marketing Success

As someone that has worked closely with Sam Bakker, who made millions and millions in sales, but also as someone who has a fresh perspective on things, Sam identified the two things anyone needs to truly become successful:

I Treat It Like a Business

Many people are attracted to the lifestyle, imagining that even if they only spend a few hours per day working on this, they’ll make the money they want and then just chill out by the pool. The reality is that if you want to make a lot of money you really need to treat it like a business, not like a hobby. You need to start applying yourself, and structuring your work, and treat it like a brick and mortar business. If you’d have a brick and mortar store for which you wouldn’t do anything 6 days per week, you wouldn’t expect it to thrive. The same applies to an online business. You need to show up and do the work to be successful.

II Know the Value of Relationships

Having the right people around you can have the power to help you in ways you wouldnít believe were possible. The people you surround yourself with (even virtually) matter a lot to how successful you’re going to be. The people matter just as much as the product you’re selling, sometimes even more.

People conducting their businesses online, or buying stuff online, sometimes forget that there’s another human being on the other side of the screen.

When you’re doing an email marketing campaign or you write a sales letter is important to know that you’re talking to another person. Visualize someone you know when you write so you can be sure you’re not writing something that the other person might find inauthentic or self-centred. Always focus on the person you’re writing for not on yourself. If you writing is all me-me-me, the potential buyers won’t want to read it, they hardwired to be interested in things that benefit themselves, not who you are and what you’re saying about yourself or your product.


Final Piece of Advice: Turn Around the “Can’t” Mentality

What Sam has achieved, for some, looks impossible to replicate. He doesn’t agree and thinks that if you’re willing to invest the time (getting up one hour earlier, going to bed one hour later) you can make great progress. Most times the “I can’t do this” is just a little voice in your head that has no connection to what you’re actually capable of, but you find that out only after you get started.

Once you start seeing that things are moving in the right direction (getting your first subscriber, selling your first 10.99 subscription), you’ll build momentum. No matter how little money comes into your bank account in the beginning, it just has the power to make everything feel like a real business, and that keeps you going and improving and making more and more money.


Start small and treat it like a real business and slowly you’ll turn into the internet marketing expert you were dreaming about becoming, and making good money in the process.